De/Reconstruct
Roles: Brand Identity Design, Touchpoint Design, Product Building
Deliverables: Brand Identity, Research, Brand Story, Merchandise
Software: Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Adobe Lightroom
This project was done in collaboration with Bailey Dewald, Claire Nunes, Kaitlyn Lian and Allyson Hernandez.
DE/RECONSTRUCT is an exhibition that aims to capture the essence of sixties modern design and the artists behind the movement in a captivating exhibition set at the Smithsonian American Art Museum in Washington, D.C.
The exhibition further showcases the artists during the 1960s that flipped what design "should be" on its head - deconstruction for the purpose of reconstruction. Individual pamphlets of each artist are available for each guest to take home of what artist they feel impacted them the most to construct their own impactful designs. There are also free tear-away posters that offer a quote from each of our four categories of artists - the architects, the advertisers, the activists, and the performers. These categories, and the artists in them, come together to form the exhibit built to showcase the impact they had on both the design and cultural world.
I believe that postmodernism is a movement that deserves to be highlighted as both a design and cultural way of life.








