Polaris
Roles: Brand Identity Design, Touchpoint Design, Research Lead, Identity Design
Deliverables: Brand Identity, Research, Brand Story, Merchandise
Software: Adobe Illustrator, Adobe Photoshop, Adobe Indesign
Polaris is a high-end Scandinavian Hotel based in quiet country-side of Connecticut. The purpose of Polaris was to create a luxury and calming experience that draws in culture from Scandinavia to an Inn based in the northeast United States. From the natural wood elements so heavily utilized in Scandinavian design to the custom wallpaper created from the folk patterns of the culture integrated with Connecticut history, The Polaris Inn showcases the integration of luxury with cultural excitement that is not previously showcased elsewhere.
This project was done in collaboration with Diane Lee, utilizing my original typeface "Scandi" and Lee's original typeface "Monumentum Pro".
When branding this Inn, we knew it needed to feel inviting, luxurious, and cultured to best fit the feeling we wanted to evoke from the brand, as well as use the typefaces Lee and I created to their best use.
“Polaris” ,which translates to North Star in Nordic Languages, was the influence for our icon of the brand : an offset north star that guides guest to the quant and exceptional experience of Polaris Inn.
